Do you have a well-designed and intuitive website that you know would entice patients once they landed on it? Do you also feel like you put a lot of time, thought and effort into a site that just isn’t getting enough traffic? Then a Google My Business listing can...

Based on our own experience of maintaining a blog we know that finding topics to write about that actually resonate with your target audience (provide education, entertainment, timely information, etc.) isn’t always easy. You can spend hours scouring the interwebs...

Last week we discussed how not all new patients are the right new patients. To truly grow your practice and achieve goals you need to acquire patients that add value to your practice by showing up for appointments (on time), being receptive to your treatment...

When it comes to growing your dental practice, it can be easy to slip into the mindset of attracting new patients at all costs, and to believe that any new patient on the schedule is the patient you’ve been waiting for to help you hit your goals. But we’re willing to...

  Yes, we’re aware that by now you know the importance of having a strong web presence—from your practice website to social media and more. However, it’s never a bad time to re-evaluate your site to see where its strengths and weaknesses lie. After all, wouldn’t you...

  At Dental City we strongly believe anyone can be a leader because leadership isn't just designated to individuals in certain roles. From the top dog in a business (or a dentist in a dental office) to the newest employee on a team, being a leader comes not from a...

  Happy 2018, everyone! As our Dental City team is ready to tackle another year in the dental industry we make sure to review the past year and what we learned from it—where were our successes and where could we have done better. Are you doing the same? Are you...

Did you know? Customers put on hold with background music thought a 30-second hold was only 15 seconds. The average on hold time across all industries is 38 seconds. Callers stay on the phone 25% longer when there is a hold message versus just music or silence. Most...

Are there ever days that you feel just won’t end? Or weeks where by Thursday you find yourself thinking more about your weekend plans than the work you have waiting for you at your desk or in your exam room? If you don’t answer yes to that question congratulations!...

This is an updated version of an article we published in March of 2016 on how to effectively manage dental supply inventory. We added some extra information to give you the best tips for successful inventory management for your practice! As a dental supply...

It seems in the last few years the dental industry as a whole has tended toward the belief that scheduling patient appointments far in advance are best practice. After all, what better way to get a patient’s undivided attention and get something on the books than when...

As the temperatures start to drop, the leaves start to change and the thrill of the holiday season is just on the horizon there’s no better season than fall to incorporate into your dental marketing strategy. Hopefully by now the back to school rush has slowed and...

When it comes to smart dental practice marketing you can check all the boxes and feel like you’re doing everything right and still see lackluster results. That could be due to a lack of easily identifiable presence in your community. That’s why having a stand-out...

Let’s be real. 99% (give or take a bit—I’m using a bit of dramatic flair) of people working in a dental office went to school for one thing: dentistry. But not only is a dental office a dental office, it’s also a legit business with processes, regulations, and...

As most of you are likely aware, the EPA ruling requiring amalgam separators be installed in all dental office has been put into effect after a six-month postponement. As you’re readying your office to comply with this regulation it's a great time to ensure your...

This trend isn’t exactly new but the number of uninsured or under insured patients seeking dental treatment continues to grow, particularly in the older demographic. According to the American Dental Association, 11% of children 2-18 don’t have benefits, 35% of adults...

When it comes to protecting patient information I think we can all agree that it’s best to err on the side of caution. After all, patients are the heart of dental practices and giving them the best—and most confidential—care possible is essential to long term success...

Currently the largest generational population, millenials are poised to be a significant part of the future of your dental practice. That means hiring, retaining and motivating them is essential to having continued success because recognizing their talents and...

The Cloud. What was once no more than a mass of water vapor floating in the sky is now something that plays a vital role in our technological landscape. But does it have any business being in your dental practice? You can choose from a variety of cloud-based dental...

Hiring is much more than simply collecting resumes and asking clever interview questions. It starts with a recruiting plan, a commitment to invest in the future of your practice by hiring the right people, and on-boarding those people properly. If you don’t have a...

When it comes to the happiness of your team and patients you can’t just hope for the best. Instead, you must deliberately shape a practice culture that places an emphasis on employee satisfaction and an exceptional patient experience. This will allow you to maximize...

Show of hands. How many of you know your patients would be happier with less tooth sensitivity and a slowing of tooth decay? How many of you also know that patients frequently have a hard time acting on the desire for less sensitivity and decay—instead choosing to...

In an ideal world every patient would go right from checking in at the front desk to walking back to their exam room. Your reception area would stand deserted—almost unnecessary due to your practice’s exceptional timeliness and efficiency. But we live in the real...