Anyone who’s worked in the dental or medical industry knows the importance of protecting private patient information. After all, the heart of a dental practice is patient care. But with the seemingly endless regulations that can be vague, confusing or a combination of...

Earlier this year Facebook CEO Mark Zuckerberg announced that Facebook’s algorithm (the way Facebook determines what users see in their News Feeds) will begin to prioritize “meaningful interactions” between users—particularly family and friends—which means companies...

Does that seem like a strange question? Do you think that busy generally equates to productive at your practice? If you do it may be time to rethink that. Busyness can equate to productivity, yes, but it can also be deceptive. For example, someone can busy themselves...

A dental practice level of productivity can often by measured solely as the number of patients on the schedule. That means it’s only natural that some days will be more productive than others in terms of patient care load. On those days especially full days you work...

Does your office have certain phone protocols anyone at the front desk is supposed to follow? If not, you should really consider putting some in place. The initial phone call with a potential patient is key to new patient conversion. One of the most important aspects...

Do you have a well-designed and intuitive website that you know would entice patients once they landed on it? Do you also feel like you put a lot of time, thought and effort into a site that just isn’t getting enough traffic? Then a Google My Business listing can...

Based on our own experience of maintaining a blog we know that finding topics to write about that actually resonate with your target audience (provide education, entertainment, timely information, etc.) isn’t always easy. You can spend hours scouring the interwebs...

Last week we discussed how not all new patients are the right new patients. To truly grow your practice and achieve goals you need to acquire patients that add value to your practice by showing up for appointments (on time), being receptive to your treatment...

When it comes to growing your dental practice, it can be easy to slip into the mindset of attracting new patients at all costs, and to believe that any new patient on the schedule is the patient you’ve been waiting for to help you hit your goals. But we’re willing to...

  Yes, we’re aware that by now you know the importance of having a strong web presence—from your practice website to social media and more. However, it’s never a bad time to re-evaluate your site to see where its strengths and weaknesses lie. After all, wouldn’t you...

  At Dental City we strongly believe anyone can be a leader because leadership isn't just designated to individuals in certain roles. From the top dog in a business (or a dentist in a dental office) to the newest employee on a team, being a leader comes not from a...

  Happy 2018, everyone! As our Dental City team is ready to tackle another year in the dental industry we make sure to review the past year and what we learned from it—where were our successes and where could we have done better. Are you doing the same? Are you...

Did you know? Customers put on hold with background music thought a 30-second hold was only 15 seconds. The average on hold time across all industries is 38 seconds. Callers stay on the phone 25% longer when there is a hold message versus just music or silence. Most...

Are there ever days that you feel just won’t end? Or weeks where by Thursday you find yourself thinking more about your weekend plans than the work you have waiting for you at your desk or in your exam room? If you don’t answer yes to that question congratulations!...

This is an updated version of an article we published in March of 2016 on how to effectively manage dental supply inventory. We added some extra information to give you the best tips for successful inventory management for your practice! As a dental supply...

It seems in the last few years the dental industry as a whole has tended toward the belief that scheduling patient appointments far in advance are best practice. After all, what better way to get a patient’s undivided attention and get something on the books than when...

As the temperatures start to drop, the leaves start to change and the thrill of the holiday season is just on the horizon there’s no better season than fall to incorporate into your dental marketing strategy. Hopefully by now the back to school rush has slowed and...

When it comes to smart dental practice marketing you can check all the boxes and feel like you’re doing everything right and still see lackluster results. That could be due to a lack of easily identifiable presence in your community. That’s why having a stand-out...

Let’s be real. 99% (give or take a bit—I’m using a bit of dramatic flair) of people working in a dental office went to school for one thing: dentistry. But not only is a dental office a dental office, it’s also a legit business with processes, regulations, and...

As most of you are likely aware, the EPA ruling requiring amalgam separators be installed in all dental office has been put into effect after a six-month postponement. As you’re readying your office to comply with this regulation it's a great time to ensure your...

This trend isn’t exactly new but the number of uninsured or under insured patients seeking dental treatment continues to grow, particularly in the older demographic. According to the American Dental Association, 11% of children 2-18 don’t have benefits, 35% of adults...

When it comes to protecting patient information I think we can all agree that it’s best to err on the side of caution. After all, patients are the heart of dental practices and giving them the best—and most confidential—care possible is essential to long term success...

Currently the largest generational population, millenials are poised to be a significant part of the future of your dental practice. That means hiring, retaining and motivating them is essential to having continued success because recognizing their talents and...