Dental City and Plan Forward announce their partnership

Green Bay, WI (October 4, 2022) – Dental City and Plan Forward announce their partnership to support their shared goal of supporting dental practices to grow revenues and keep costs down. Plan Forward, established in 2018, provides an industry-leading dental membership plan platform to practices to custom design and manage their plans for cash patients

Serving over 18,000 dentists and buying groups, Dental City has flourished into a distributor of a wide array of quality dental supplies. By recognizing the importance of relationships and trust with our customers, they’ve seen consistent growth by building relationships one customer at time, and vendor by vendor. Dental City negotiates corporate-level savings and provides advocacy and support for members.

“We are excited to partner with Plan Forward and offer their solution to our clients. The Plan Forward membership plan platform is intuitive, customizable, and comprehensive. We were also drawn to Plan Forward’s commitment to strong practice engagement and support, an approach that aligns very well with our mission of supporting the growth and operation of independent practices”, said Jordan Lorenz, Director of Special Markets at Dental City

Plan Forward was started with a goal in mind – to help practices turn uninsured patients into members who visit regularly, and care for their oral health. With membership plans, practices can focus on delivering care, while also delivering strong business results. Practices attract new patients, build recurring revenue, and increase production, with membership plans. Without the costs of chasing down payments or reimbursements, membership patients are the practice’s most profitable patients.

“In partnership with Dental City, we will have the opportunity to offer our best-in-class membership plan platform to a large and growing group of independent practices. We also educate these practices on the benefits of a membership plan in delivering practice results, and how a platform like ours, can impact their business and empower their patients to access oral care, “ said Plan Forward co-CEO Jane Levy.

With shared goals and objectives, this partnership is a great match. Together, Dental City and Plan Forward will deliver solutions and offer savings that position practices to increase profitability while delivering better care.

About Dental City
Dental City has been a trusted supply partner to dental offices across the country for over 25 years. Carrying nearly 500 brands, and tens of thousands of products in stock and ready to ship with our same day guarantee! When you order from Dental City you can expect helpful customer service, deep product knowledge, the ability to track down hard to find products, fair prices and quick, accurate shipping. Your success is our success, and we welcome the opportunity to be your dental supply partner. Learn more about Dental City at

About Plan Forward
Plan Forward offers a solution for designing and managing your inhouse membership plans, for dental practices. With the experts at Plan Forward, it enables practices to determine the pricing and terms of their own plans and drive a recurring revenue stream. Uninsured patients benefit too, with access to a custom plan with simple, transparent pricing and terms. Plan Forward includes a best-in-class software platform and a customer service team that partners with practices to grow these plans and ensure their success. Learn more about Plan Forward at

Jane Levy

Jane Levy

co-CEO Plan Forward

(646) 831-8852