4 Ways to Maximize the Productivity of Your Hygiene Appointments
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Exiting a Happy Patient
A happy patient walking out the door after an appointment confirms that their experience with you, your team, and the care they received has met or exceeded their expectations. You should conclude every appointment this way—leaving the patient with a positive...
The Right Way to Ask for Referrals
Internal marketing has proven to be the most cost-effective and successful way to acquire new patients and grow your practice. And you should have a referral program at the heart of your internal marketing efforts, because your current patients’ recommendations to...
Mastering Successful Patient Handoffs
Dental City and Dental Practice Advisors have teamed up to help you achieve increased success in 2016 with our upcoming event with the Ritz-Carlton Leadership Center "Creating Exceptional Patient Experiences.” To kick it off we're sharing a series of articles...
How to effectively market your practice: why you need analytics
Let’s face it. We all wish that effective marketing was as easy as posting to Facebook or sending out a postcard. That just by making some effort patients and profit would come flooding in. But it’s not. So where should you start to maximize the effectiveness of your...
Creating a Positive Front Desk Encounter
Once patients walk into your office, how do you make them stay… and come back? By providing superior service and top quality dental care, starting at the front desk. A positive front desk encounter begins with the look and feel of the front office when a...
Minimize No-Shows with a Winning Reminder Process
In our last few blog posts we talked about the importance of each patient touch point in establishing your brand—that intangible bond with your patients. Because when patients feel that connection they are more inclined to make appointments and pay a fair price...
Marketing to millennials is easier than you think (a millenial’s perspective)
Hi, everyone. A Dental City millennial here. I thought I’d shed some light on this subject based on personal experience. (And, no, it has nothing to do with postcards or TV commercials.) There are two keys to marketing to millenials. Key 1: Keep it real on social...
How to Secure Patients on the First Phone Call
Dental City and Dental Practice Advisors have teamed up to help you achieve increased success in 2016 with our upcoming event with the Ritz-Carlton Leadership Center "Creating Exceptional Patient Experiences.” To kick it off we're sharing a series of articles...
Optimize Your Patient Experience Through Every Touchpoint
Dental City and Dental Practice Advisors have teamed up to help you achieve increased success in 2016 with our upcoming event with the Ritz-Carlton Leadership Center "Creating Exceptional Patient Experiences.” To kick it off we're sharing a series of articles...
How to get motivated at work when work is the last thing you want to do
Even for those of us lucky enough to love our jobs, we all know those days. Those days when getting out of bed seems impossible. When tackling your morning commute is the last thing you want to do. When the first thing you do when you get to work is calculate the...
Brand Matters: It’s Not What You Think, It’s What THEY Think
Dental City and Dental Practice Advisors have teamed up to help you achieve increased success in 2016 our upcoming event with the Ritz-Carlton Leadership Center "Creating Exceptional Patient Experiences.” To kick it off we’re sharing a series of articles with tops...
4 easy ways to create a waiting area your patients will love!
What better way to kick off the New Year than with a freshened up waiting room sure to delight patients both new and old. Switch up the color If you’ve been rocking the same color for some time, this is the easiest way to breathe new life into the reception area. If...
5 Resolutions for a Successful 2016!
Happy New Year! Resolve to do these 5 things in 2016 and watch your practice thrive. Empower and appreciate the team around you. Team members who feel appreciated and like they have the ability to direct the course of their work with methods and techniques that best...
So you screwed up? It Happens—Here’s What to do Next
Last we checked all dental professionals are human. And humans make mistakes. It’s a fact of life. But what should you do when that mistake you make is during one of your appointments? Never try to hide the mistake. Even if you think your patient won’t notice the...
To Fee or not to Fee? That is the Question
No-shows. Schedule skippers. Patients missing in action. No practice likes them, but all practices have them. One solution? Charging a missed appointment fee. But there are some pros and cons to weigh before implementing one. And a strategy behind it. PRO It offers a...
Do’s and (Definite) Don’t Do’s for Social Media Marketing
Hello, there. If you’re reading this article good for you! That means you’re aware of and recognize the value of social media marketing for your practice. After all, you’re not just selling a product that can fly off the shelves with a good discount. You’re selling a...
4 Tips to Express Gratitude for a Happier, More Productive Practice
How often do you give or receive a “thank you” while at work? Do you feel appreciated enough for the work you do? Hopefully you answered “yes” to those questions, because it turns out gratitude in the workplace can go a long way towards boosting the morale of everyone...
5 Tips for Nailing that First Phone Call with a Prospective Patient
Pssst. Here’s a secret for you: just because someone calls your practice to make an appointment doesn’t mean you’ll have a new patient when you hang up. How you handle that first phone call matters! Here are five tips to help you hit it out of the park: Have a phone...
8 Procedures Your Staff Can Do to Increase Revenue
There may come a time when you’re facing a decreasing revenue stream, whether from a lack of new patients, changes in dealings with major insurance providers, or another issue. But by adding more clinical procedures that your staff can legally do you can add...
Personal Finances: Are You Ready, Doctor?
Today, we’re doing something a little different on the Dental City blog. We have the privilege of sharing an article written by Dr. Lisa Knowles, DDS, founder of Intentional Dental Consulting and writer at the dental blog Beyond 32 Teeth. Dr. Knowles spent 15 years in...
Selling your Practice? 5 Things You Need to Know
Whether retirement is in the not too distant future or you’re looking for a change in location there may come a time when you need to sell your practice. Here are five things you should know before taking that plunge. You need to understand the marketDon’t decide to...